The big three Sydney, Brisbane and Melbourne. The metropolises where dreams are made. A crowd favourite among our early releases was the Originals Collection. A pivotal step towards the design direction we follow today. With elements of aggressive structural form, dual pattern detailing and sleek finishing components we crafted a timepiece that captured the complex fast moving and premium environments of these cities.
This collection became a true testament to our growing craftsmanship capabilities and quickly established itself as a staple of the company. At the beginning of 2024 it was formally discontinued not due to lack of demand but because it was destined for a complete redesign and eventual relaunch. The Originals Collection remains an important chapter in our journey marking the moment we gained the confidence and skill to take our designs to a new level.
A spotlight on the wild side of Australia the Gold Coast is a paradise of culture, lifestyle and sun with the ever present shadow of corporate growth shaping its skyline. It was here that the birth of our trademark dial designs truly began. For the first time we crafted dials that directly illustrated the culture, personality and namesake of each timepiece in the collection.
The Surfers Paradise model pictured was a perfect example. Its dial incorporated the nostalgic patterns of a classic boardwalk surf shop blended with the warm hues and contrasts of the Gold Coast’s iconic waters. The result was a timepiece with broad appeal, a casual, yet striking design that resonated with customers from all walks of life.
Discontinued in 2024 the Gold Coast Collection remains a cherished chapter in our story. It stands as a beautiful milestone and a crucial stepping stone in defining our company identity and laying the foundation for the bold, expressive and distinctly Australian designs we are known for today.